All the pink stuff will go on closeout next week. People will talk about a different cause. Bloggers will find another topic to be cannon fodder for their readers.
People who actually know about, have lived and have lost from breast cancer will need an extra eleven months of the year to satisfy their "awareness" and then we will return to October again.
I have about 10,000 things to say about all the politicization, hype, marketing and even (so-called) pinkwashing. That includes Susan G. Komen Foundation, the NFL and Think Before You Pink. I'll settle for saying this: When a cause has a wildly-successful marketing campaign that doesn't automatically make it a bad cause.
Substitute the word "cause" in that sentence with "charity" or "non-profit" and I'm fine with that, too.
Maybe in future months or future awareness months I'll talk about it more.
For now, I encourage all the women reading to get screened. I mean, if you're closer to 40-ish. If you have family history of breast cancer or hormonally-based cancers, get screened even if you're in your 20's. Anne-Marie was diagnosed at the age of 26.
Self-checks, mammograms and ultrasounds are all relatively easy things to check off your list (not that I speak from experience, but there was the colonoscopy thing from a few years back and I gotta believe that's at least comparable), so there's little excuse.
Again, breast cancer is a disease that is much more treatable when caught early, so especially if you:
1. Have health care coverage
2. Have someone on Earth who cares about you
get checked. Not doing so doesn't make you a bad person, but it just might make you a stupid person.